Job Description

APR Consulting, Inc. has been engaged to identify an Advertising and Entertainment Manager

Job Title: Advertising and Entertainment Manager

Compensation Package: $75-$95K

Benefits: Full Benefits

Location: Jamestown, CA

Relocation Offered: Yes, typically at the manager level $5,000 - $7,500K for relo

Job Type: Direct Hire onsite

Summary

As Team Members of the Creative & Advertising team, Advertising & Entertainment Managers are Ambassadors and take personal ownership to ensure their actions are in the best interest of the business. Advertising & Entertainment Managers are responsible for leading the charge in developing and executing innovative marketing strategies and on-site entertainment programs. This is a strategic role responsible for overseeing the entire marketing spectrum to elevate the brand, drive Guest engagement, and increase market share.

Position Functions

Essential Functions:

• Provide exceptional Guest service while maintaining a positive attitude.
• Support and motivate Team Members while ensuring team responsibilities are performed according to established departmental standards while safeguarding confidential information.
• Lead the development and execution of comprehensive marketing strategies to enhance awareness of Company offerings and engage key audiences effectively.
• Deliver impactful marketing messages and promotions that stem from a deep understanding of the Guests’ preferences and behaviors, leveraging this insight.
• Analyze market trends and Guest insights to identify opportunities for growth and increased market share, adapting strategies to meet evolving market demands.
• Collaborate with cross-functional teams to ensure marketing strategies fully integrate with business objectives, delivering a consistent and cohesive brand message across all channels.
• Manage the relevant marketing budgets, allocating resources strategically to maximize return on investment and enhance brand recognition and Guest engagement.
• Develop creative briefs for marketing materials and content, ensuring all assets are on-brand and uphold business standards of quality.
• Utilize data analytics tools to monitor campaign performance, making data-driven adjustments to strategies to optimize results and achieve marketing objectives.
• Report regularly on marketing activities and campaign outcomes, providing actionable insights and recommendations to Leadership.
• Lead the exploration and implementation of new marketing channels and tactics, evaluating their effectiveness and fitting within the broader marketing strategy.
• Manage the execution of live music, fight events, and special entertainment in venues across the property, ensuring all aspects of their act fit Company Brand standards.
• Negotiate contracts and pay rates with performers based on budgetary restrictions.
• Oversee event logistics including timelines, technical needs, ticketing support, and promotional plans.
• Utilize data analytics tools to perform post-event evaluations and recaps.
• Establish and maintain strong relationships with key industry partners, vendors, and local businesses.
• Other duties as assigned.

Core Management Competencies

• Lead and manage Team Members and processes while overseeing and directing daily department operations.
• Serve as the subject matter expert on departmental processes and procedures while responsible for all department compliance.
• Lead coaching, corrective counseling, and performance evaluations for Shift Supervisors, Leads, and Team Members.
• Lead, maintain, and foster timely communication, teamwork, and collaboration within their scope of responsibility.
• Recruit, train, and motivate Shift Supervisors, Leads, and Team Members effectively regulating department headcounts and turnover rates.
• Aid in drafting, creating, and updating policies and procedures under the guidance of Leadership.
• Assist in budget creation, meeting revenue targets, managing expenses effectively, and ensuring adherence to annual budgetary limitations.
• Oversee and lead employment terminations.

Skills

• Demonstrate strong listening and communication skills.
• Demonstrate problem-solving and critical thinking.
• Must be able to work independently and maintain a high level of performance.
• Must be able to complete tasks in a timely and efficient manner while maintaining business standards.
• Demonstrate a strong mentality, focused on teamwork and collaboration with others.
• Provide exceptional service to internal and external Guests while leveraging the knowledge of the position and the business, ensuring a fantastic experience for all.
• Stay engaged and motivated with the business, department, and all Team Members at all levels while encouraging growth and development of self and others.
• Build lasting relationships by demonstrating honesty, integrity, and effective communication.
• Drive to exceed expectations while remaining accountable and fair.
• Have knowledge of influencers.

Qualifications

• Must be at least 21 years of age.
• Bachelor’s degree in marketing, Communications, Business Management, or a related field or equivalent combination of education and experience.
• 2+ years in a marketing role with a comprehensive understanding of marketing strategies and campaigns.
• Have solid understanding of conversion rates, cost per conversion, lead-to-close ratio, return on ad spend (ROAS), and cost per acquisition (CPA).
• Have strong analytical skills with a data-driven approach to marketing decision-making.
• Proficient in Windows, Microsoft Office Suite and creative design using Adobe Creative Suite is a plus
• Experience in the gaming or entertainment industry.

Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Don't miss out on this amazing opportunity! If you feel your experience is a match for this position, please apply today and join our team. We look forward to working with you!

Job Tags

Similar Jobs