Job Description

Sports Research, a leader in health and wellness supplements, is seeking a results-driven Channel Marketing Manager - Retail & Wholesale to lead and grow our retail and wholesale channels. This role is critical to building strong relationships with retail partners, optimizing in-store and online presence, and driving sales performance across major accounts. The ideal candidate has extensive experience in retail and wholesale marketing, a passion for wellness, and a proven ability to manage high-impact campaigns in collaboration with cross-functional teams.

Key Responsibilities:

Strategic Leadership:

• Develop and execute a comprehensive channel marketing strategy for retail and wholesale accounts, including major brick-and-mortar retailers and distributors.
• Establish key performance metrics and track success to ensure channel growth and profitability.
• Partner with Sales, Product, and Creative teams to align marketing initiatives with retailer-specific goals.

Retail and Wholesale Marketing Execution:

• Plan and implement trade promotions, including end caps, in-store displays, and co-branded marketing campaigns.
• Collaborate with retail partners on joint marketing efforts, such as seasonal promotions, events, and digital activations.
• Optimize product placement, packaging, and pricing strategies to maximize visibility and sales performance.

Relationship Management:

• Build and maintain strong relationships with retail and wholesale partners to foster collaboration and alignment.
• Act as the primary marketing liaison for key accounts, ensuring timely communication and execution of campaigns.
• Negotiate marketing and advertising opportunities with retail partners to maximize ROI.

Team Collaboration and Management:

• Lead and mentor a team of channel marketing professionals and external agencies to deliver impactful campaigns.
• Coordinate with the Supply Chain and Operations teams to ensure inventory readiness for promotions and launches.
• Partner with eCommerce teams to create an omnichannel experience across retail and online channels.

Market Analysis and Trends:

• Analyze consumer trends, category performance, and competitor activity to identify growth opportunities.
• Provide insights and data-driven recommendations to improve market share and brand positioning.
• Develop regular performance reports for senior leadership, including actionable recommendations.

Create written standard operating procedures (SOPs) for your role.

Other duties as needed/assigned.

Qualifications:

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 8+ years of experience in retail or wholesale marketing, preferably within the health/wellness or consumer packaged goods sectors.
• Proven track record of managing successful campaigns with major retailers (e.g., Target, Walmart, Costco, and regional grocers).

Skills:

• Strong expertise in trade marketing, promotional planning, and retail activation.
• Exceptional relationship-building and negotiation skills.
• Proficiency in retail analytics tools and platforms (e.g., Nielsen, IRI, or POS systems).
• Ability to manage budgets and prioritize initiatives effectively.

Why Join Sports Research?

• Work with a passionate and innovative team committed to making a positive impact.
• Competitive salary and benefits, including wellness perks.
• Family-owned and operated for 45 years.

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