Job Description

Location: Frisco, TX OR Bellevue, WA - hybrid

Duration: 5 month contract

Pay: $43/hr

This position is responsible for leading a team (agency partners and/or peers) that develops brand communications and advertising strategies for assigned initiatives and overseeing campaign-level execution to ensure efforts meet plan goals and objectives.

Responsibilities:

• Leads development of advertising campaigns (copy strategy and visual assets) for assigned initiatives; acts as main point of contact on assigned projects: day-to-day contact for internal customers and agency partners on program execution.
• Briefs and manages agency partners on execution of advertising programs.
• For assigned initiatives, leads campaign integration across all communications vehicles.
• Contributes to development and executive approval of strategic creative briefs in support of advertising program goals and objectives.
• Works closely with management on messaging plans for calendar windows.
• Leads execution of broadcast TV for assigned initiatives; lead or oversee development of print, radio, OOH, and online creative work.
• Delegates/manages tactical and operational assignments to administrative staff or external departments
• Manages integrated communication plan for major campaigns bringing together input from other communications disciplines including web, retail merchandising, promotions, PR, etc.
• Troubleshoots and resolves day-to-day issues or problems affecting quality and delivery of advertising programs.
• Establishes/evolves processes and educates other departments (within marketing and outside of marketing) on advertising planning, processes and timing.
• Establishes metrics, tracks results and communicates and applies learnings.
• Translate Business Brief/Program Brief into dynamic Master Creative Brief

Experience:

• 7-10 years-Advertising or marketing communications experience within a consumer products company (wireless or consumer tech preferred) or equivalent experience in account management for an advertising agency.
• 4-7 years-Broadcast experience and in-depth print and online marketing experience.
• 4-7 years-Experience leading a team of professionals in similar positions.
• Technology Requirements (I.E Programs, systems, etc): Proficient in Microsoft Office Suite including Outlook, Word, PowerPoint and Excel. Knowledgeable of Adobe Acrobat.
• Ad Agency or Creative Development for Brand Sponsorships experience preferred

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