Job Description

Reporting to the Engagement & Retention Manager, the CRM Specialist will be responsible for the strategy, coordination and execution of CRM activities. You will be working on an end-to-end delivery; from capturing campaign requirements to planning, developing, QA’ing and launching CRM campaigns and multi-channel communication journeys. This includes email creation, setting up and optimizing promotions and push notifications. You’ll be highly motivated and excel at managing multiple projects simultaneously to test and execute immediate change. You’ll have a high impact on Zipcar’s member lifecycle experience and drive key business metrices.

What You’ll Do:

• Drives CRM strategy and oversees execution of campaigns end-to-end.
• Works with Data Engineering on integrating and structuring data into CRM platform for audience segmentation and content personalization requirements.
• Works with the Marketing team and other stakeholders on gathering CRM campaign requirements.
• Owns CRM calendar and weekly/monthly/quarterly planning.
• Works closely with the IT/Engineering on CRM feeds and data flowing in and out of CRM platform.
• Manages the relationship with third-party CRM venders.
• Shares new and emerging CRM best practices across the business.
• Owns CRM campaign analytics and reporting.
• Develop and maintain email automation workflows that nurture members, drive engagement, and improve retention.
• Manage promotional campaigns end-to-end, including setup, QA, and building targeted audiences to drive engagement and performance.
• Build, test, and deploy push notifications to optimize customer journeys and support campaign goals.

Perks You’ll Get:

• Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits through our parent company, Avis Budget Group
• Generous paid time off, including holidays, vacation, personal, sick, volunteer and Parental Leave options
• Tax-free benefit for public transportation or parking expenses
• Bicycle Reimbursement program
• 401(k) Retirement Plan with company matched contributions.
• Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars
• Community involvement opportunities

What We’re Looking For:

• Bachelor’s degree in marketing, Business or related field
• 3+ years’ work experience in a CRM/Email Marketing role
• HTML & CSS expertise (ability to code from scratch)
• Extensive knowledge of scripting and applying business logic in email (AMPScript experience is preferable)
• First-tier enterprises ESP platforms experience in Salesforce Marketing Could required
• Experience with multi-channel marketing communication
• Proven history of developing high quality digital user experiences
• Good understanding of information architecture
• Experience managing promotional campaigns, including setup, QA, and building targeted audiences to drive performance.
• Experience in building, testing, and deploying push notifications to optimize customer journeys
• Ability to prioritize and multi-task in a fast-paced, dynamic environment; adapts easily and quickly to change
• A strong cross-team collaborator and relationship-builder
• Excellent written and verbal communications skills required
• Strong sense of ownership and an entrepreneurial spirit
• Meticulous attention to detail with a clear, methodological approach to problem solving
• Experience with Agile methodology

The annual starting salary for this position is between $75,000 - $80,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Who We Are:

Glad you asked! Zipcar is the world’s leading car-sharing network, found in urban areas and university campuses in more than 500 cities and towns. Our team is smart, creative and fun, and we’re driven by a mission – to enable simple and responsible urban living.

We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer – M/F/D/V.

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Zipcar.

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