Company Overview:
Miach Orthopaedics, Inc., a commercial stage, privately held company located in Westborough, Massachusetts, is dedicated to developing bio-engineered surgical implants for connective tissue restoration. The company’s initial focus is on ACL injuries. The company introduced the BEAR ® (Bridge Enhanced ACL Restoration) Implant for commercial use in October 2021. The BEAR Implant, pioneered by Martha Murray, M.D., at the Boston Children’s Hospital Department of Orthopaedic Surgery, is the first technology to clinically demonstrate that it helps regenerate a patient’s own ACL tissue. The current standard of care for treating ACL ruptures is reconstruction, which replaces the native ACL with a graft harvested from the patient or from a deceased donor.
Position Overview:
Reporting to the Senior Director of Marketing, the Digital Marketing Specialist will own paid media strategy and execution across Google, Meta, LinkedIn, YouTube, and Reddit. The ideal candidate is equal parts strategist and operator—able to design, execute, and continuously optimize multi-channel campaigns that drive awareness, engagement, and qualified leads. This is a remote role located the Greater Boston area.
Duties/Responsibilities:
· Plan and execute multi-channel digital campaigns to support the BEAR Implant
· Guide and monitor digital campaigns to drive qualified traffic to site
· Analyze results and conduct performance analysis, proactively adjusting campaigns to optimize spend
· Manage digital advertising budget and use performance analysis to make budget allocation decisions
· Oversee surgeon and physical therapist locator, ensuring accuracy and compliance
· Stay updated on digital marketing trends, tools, and best practices to adapt strategies effectively
· Work in conjunction with outside agencies to develop content for dedicated campaigns
Requirements:
· Proven experience running ads for various digital marketing channels such as Google Ads (PPC and Display), YouTube, Meta, and LinkedIn
· Strong grasp of reporting and analytical tools (e.g. Google Analytics) to drive meaningful learning and strategy
· Understanding of marketing automation and e-mail platforms
· Experience in digital advertising and demand generation activities
· Ability to repurpose content for various digital channels including the website, email campaigns, landing pages, and paid ads
· Adept at understanding how to leverage data to create meaningful insights
· A thorough understanding of personas, customer journey maps, and marketing segmentation
· Wordpress experience is a plus
· Comfortable working in a fast-paced, start-up environment
· Ability to work remotely
· Ability to work at a computer for extended periods of time
· Work-related travel < 10%
Education/Experience:
· Bachelor’s Degree in Marketing, Advertising, Communications or related field
· 3-5 years related work experience
· Experience in medical device industry a plus
...LHH is seeking a Buyer for a Direct Hire, Permanent Placement position with a manufacturing client located in Indianapolis, IN. This is a unique opportunity to join a global organization that is expanding their purchasing team. In this role, you will source suppliers,...
...Are you an experienced Frontend Developer III with a desire to excel? If so, then Talent Software Services may have the job for you! Our... ...years of professional front-end development experience. ~ Expert-level proficiency in React and modern JavaScript. ~ Strong...
...and strengthening bonds, ensuring that while the fire may be temporary, the relationships built last a lifetime. The company is... ...with the marketing team to develop sales strategies. ~ Some work from home is acceptable. Qualifications Experience in Sales,...
...Overview The Local Government Practice Group is seeking a Staff Consultant to join our Community Development and Utility Operations Practice. The Consulting Team focuses on serving the organization, information technology, and management needs of local and state...
...School Bus Driver - Salary: $20.40 - $35.05 per hour! STARTING VAN - $20.40 per hour STARTING BIG BUS - $23.50 per hour (WITH A BPS) Logan Bus Company & Affiliates have been in the student transportation industry for over fifty years and have achieved the reputation...