Job Description
Stinger is seeking a strategic and creative Director of Brand Marketing to lead the charge in shaping and growing our brands. In this high-impact role, you’ll drive brand awareness, manage the creative and events teams, and develop strategies that position us as the leader in the aftermarket auto solutions space. If you thrive at the intersection of creativity and strategy, have a proven track record of building impactful brands and 360-degree awareness campaigns, and are ready to make a difference, we’d love to hear from you.
Key Responsibilities:
- Set the Vision: Develop and execute top-of-funnel strategies, including event activations, awareness campaigns, social media, partnerships, and sponsorships, to grow engagement and build brand equity.
- Own the Brand: Define and refine our brand identity, messaging, and positioning across all channels to ensure consistency and authenticity.
- Lead Creative Excellence: Oversee the creative team to produce compelling visuals and campaigns that resonate with target audiences and bring our brand to life.
- Drive Event Strategy: Expand our presence at key activations, trade shows, and events, ensuring meaningful connections with both new and existing audiences.
- Build Awareness Campaigns: Launch innovative brand-building initiatives that tell powerful stories, foster emotional connections, and generate excitement for our products.
- Budget Management: Oversee the brand marketing budget, ensuring efficient allocation of resources for cost-effective execution and alignment with company goals.
- Research & Insights: Conduct in-depth research to understand industry trends and customer needs, crafting data-informed personas and strategies to guide marketing efforts.
- Public Relations & Media: Lead PR efforts to amplify our voice, build strong media relationships, and enhance brand visibility through influencer and press engagement.
- Collaborate Across Teams: Partner with the Director of Ecommerce to align awareness efforts with mid- and bottom-funnel strategies, ensuring a seamless customer journey from discovery to purchase.
- Stay Data-Driven: Monitor brand health metrics, analyze campaign performance, and use insights to optimize strategies for maximum impact.
- Stay Ahead of Trends: Monitor emerging marketing trends, technologies, and innovations to identify new opportunities for brand growth.
- KPI Development and Reporting: Define, track, and report on key metrics to measure brand health, campaign effectiveness, and team performance.
- Foster Team Growth: Mentor and develop the creative and events teams, fostering a culture of collaboration, innovation, and high-quality execution.
- Plan and Execute Campaigns : Oversee the end-to-end execution of brand marketing campaigns, including media planning, buying, and managing media agency relationships. Ensure all campaigns are delivered on time, within budget, and achieve strategic brand objectives
- Vendor and Partner Relations: Manage outside agency relationships and negotiate contracts and partnerships with vendors or external collaborators to maximize value.
Requirements:
- Proven background in brand marketing with a track record of launching successful campaigns, building awareness, and managing creative and event teams.
- Strong understanding of the aftermarket or automotive industry (or similar sectors) is highly preferred.
- Demonstrated ability to lead cross-functional teams, mentor creative talent, and achieve ambitious goals.
- Ability to connect big-picture brand strategies with tactical execution to deliver measurable results.
- Skilled at crafting compelling narratives that resonate with diverse audiences and elevate the brand’s presence.
- Analytical mindset with expertise in tracking metrics, measuring effectiveness, and refining strategies based on performance insights.
- Adept at partnering across teams to align objectives and deliver cohesive, impactful campaigns.
- Familiarity with marketing technology tools, creative software, or analytics platforms (e.g., Adobe Creative Suite, CRM tools, Google Analytics, etc.).
- Expertise in managing marketing budgets and optimizing resource allocation to achieve goals.
- Skilled in assigning and tracking projects to ensure teams deliver on time and on budget
- Bachelor's Degree or higher in a Marketing related field
Job Tags