Job Description

Domaine Serene Winery

Event Production & Sales Manager

Role: Onsite

Office Location: Dayton, Oregon

Role Supports: Dayton, Lake Oswego, Portland, In-Market and Burgundy

Position Mission

The Event Production & Sales Manager plays a critical leadership role in shaping the guest and member experience across all Domaine Serene locations. This is a multi-faceted, highly dynamic role responsible for both revenue generation and best-in-class event execution across private events, luxury membership experiences, and high-profile brand activations in Oregon and internationally.

The ideal candidate will thrive in a fast-paced, high-touch hospitality environment, bringing creativity, precision, and passion to every detail. This is an exciting opportunity for a driven professional looking to grow their career within a world-class winery. Candidates must be highly adaptable, resourceful, and eager to contribute to a collaborative team focused on delivering best-in-class events that strengthen brand loyalty, maximize event revenue, and elevate the Domaine Serene guest experience.

Key Responsibilities

Wine Club & Clubhouse Event Production

• Lead planning and execution of all Domaine Serene wine club and Clubhouse consumer events including pick-up parties, Car Show Classic, Summer Soiree, and other signature events.
• Collaborate with DTC leadership, Club team, culinary team, winemaking, marketing, and site GMs to ensure seamless execution.
• Support member event programming at Burgundy properties in collaboration with French teams.

Private Event Sales & Execution

• Lead private event sales strategy, pricing, packages, contracts, and invoicing.
• Drive client acquisition and maintain strong client relationships throughout the event lifecycle.
• Manage and respond to all private event inquiries across locations via Triple Seat, website, and email.
• Serve as primary client contact for all private events from inquiry through execution.
• Manage all contractual processes including deposits and final payments.
• Host event walkthroughs, tastings, and planning meetings with clients and vendors.
• Conduct outreach and B2B sales initiatives to drive private event bookings.
• Lead annual Open House events for event and wedding planners and participate in local showcases for brand exposure.

In-Market & International Events

• Plan and execute luxury member events across the U.S. and internationally.
• Lead logistics and itinerary development for member trips to Burgundy.
• Collaborate with Burgundy teams to deliver premium experiences at Château de la Crée and Domaine Evenstad.

Program Ownership & KPI Reporting

• Lead and manage annual event calendar build.
• Lead on building of the Annual Operating Plan for all events, by channel.
• Responsible for revenue and expense forecasting, expense management in partnership with accounts payable and DTC leadership.
• Track and report on key performance metrics including:
• Lead generation and inquiry volume
• Conversion rates from inquiry to signed event
• Revenue attainment by site and event category
• Event satisfaction scores (maintaining quarterly minimum standards)
• Membership retention rates tied to event engagement

General Event Operations

• Program and manage event and payment platforms including Tripleseat, WineDirect, Tock, Sertifi, and related software.
• Manage all event-related inboxes, calendars and inquiries across locations and platforms.
• Develop and maintain best practice SOPs, event equipment inventory sheets, and lead tracking documents.
• Create and update all guest-facing menus, event materials, and collateral in collaboration with the Marketing team.
• Coordinate with culinary teams and site managers on event menus and setups.
• Oversee event wine movement and SKU audits.
• Partner with internal teams including housekeeping, facilities, and winemaking for space and operational needs.
• Maintain positive relationships with third-party vendors (event rental, catering, floral, musicians, etc.) and manage vendor setup logistics in partnership with Accounts Payable.
• Manage onsite staffing alongside GMs, including seasonal staff and third-party event staff.
• Act as MOD when needed; understand opening and closing procedures at all locations.
• All other duties as assigned by DTC Leadership.

Knowledge, Skills, and Abilities

• Exceptional communication skills with the ability to represent Domaine Serene at the highest standards.
• Strong project management and organizational skills across multiple venues.
• Ability to multitask, delegate, and coach others to meet timelines and deliver results.
• Proactive, solution-oriented mindset with focus on guest satisfaction.
• Upbeat, collaborative leadership style with ability to work cross-functionally.
• Willingness to work flexible hours including evenings, weekends, holidays, and travel.
• Proficient in Tripleseat, WineDirect, Tock, Sertifi, Wine Pulse, Microsoft Office Suite.

Experience & Requirements

• Bachelor’s degree preferred in Hospitality, Business, Marketing, or related field.
• 5+ years of large-scale event planning and execution experience required
• Wine industry experience preferred but not required.
• Experience in private event operations and/or multi-location hospitality preferred.
• OLCC Service Permit and Food Handlers or ability to obtain prior to first day of employment
• Ability to occasionally lift and/or move 50 pounds and spend long periods of time standing
• Passport required or ability to obtain.

Compensation & Benefits

The compensation package is competitive and includes bonus potential. Additional benefits include health, dental, and vision insurance, a 401K program with employer match, life insurance, paid time off, and paid holidays.

Job Tags

Similar Jobs