Job Description

Job Summary:

The Marketing Assistant/Analyst 3 will play a key role in supporting the marketing team by researching market conditions in local, regional, or national areas to determine potential sales of products or services. The role involves gathering and analyzing data on competitors, market conditions, and marketing and distribution methods to support strategic marketing initiatives.

Key Responsibilities:

• Forecast and track marketing and sales trends by analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Develop and evaluate methods for collecting data, including surveys, opinion polls, and questionnaires, or arrange to obtain existing data.
• Gather and analyze data on competitors, including pricing, sales, and marketing and distribution strategies.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers to collect accurate and relevant data.

Required Skills:

• Strong verbal and written communication skills.
• Excellent negotiation, customer service, and interpersonal skills.
• Ability to work independently and manage time effectively.
• Knowledge of marketing principles, media production, communication, and dissemination techniques.

Education and Experience:

• Bachelor's degree in Marketing or a related field (or equivalent training).
• 5-7 years of relevant experience in a marketing or market analysis role.

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