Job Description

Must Haves:

• 7 years of experience in marketing, with asset management / wealth management / mutual fund marketing experience strongly preferred.
• Knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing.
• Ability to effectively plan, influence and manage the work of diverse, multiple teams.
• Experience working within Excel & Tableau

Plusses:

• Experience collaborating and developing/maintaining working relationships inside and outside the organization to enable effective completion of business objectives.
• Familiarity of the financial industry, broker/dealer firms and their advisors, strongly preferred.

Job Description:

An employer in New York, NY is searching for a Marketing Audience Lead to join their team. This role will execute on business priorities for the Lifecycle Marketing team and act as one of the primary marketing interfaces to the cross functional Digital Coverage Marketing team. Helps to deliver upon business objectives for their area of responsibility and ensures execution is aligned to marketing and business objectives. Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices. Each lifecycle marketing lead will have team of Designer, Writer & a Project Manager. They are responsible for kicking off work across teams and developing strategies to target particular audiences. Creating briefs, scheduling kickoffs to initiate work, tacking projects, answering questions during development and proactively pulling reporting for markets.

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