Job Description

JOB SUMMARY:

The Marketing Coordinator will play a pivotal role in managing and executing marketing strategies to enhance brand awareness, support business development, and drive customer engagement. This position requires a dynamic individual who can collaborate effectively with internal teams and external partners, utilizing market research and analysis to inform decision-making and optimize marketing efforts.

JOB RESPONSIBILITIES/STANDARDS

· Manage and coordinate all marketing activities and market research strategies in collaboration with third-party marketing teams.

· Identify and develop new business ideas and opportunities through market research, analysis, and competitive assessments.

· Provide expert guidance on branding, packaging, and marketing materials to ensure consistency and effectiveness.

· Oversee brand awareness initiatives and communicate with senior leadership to align marketing strategies with company objectives.

· Develop and implement comprehensive marketing campaign strategies that effectively communicate the company's message to attract new customers and retain existing ones.

· Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

· Coordinate internal and external marketing activities to ensure cohesive messaging and branding.

· Create engaging marketing content that resonates with targeted audiences across various platforms.

· Collaborate closely with the sales team to research and identify key market targets and opportunities.

· Recommend best practices for marketing strategies and explore new marketing avenues to enhance brand presence.

· Manage and execute monthly campaigns and creative content, including emails, blogs, and social media posts.

· Respond to marketing inquiries from media and stakeholders, both internally and externally.

· Prepare marketing materials such as sales sheets, promotional videos, mailers, and multimedia programs, serving as a liaison with graphic and website designers.

· Coordinate logistics for trade shows and conferences, including the preparation of materials and displays.

· Collaborate with the sales team to provide database leads and implement CRM solutions for effective sales support.

· Oversee the company's website and online platforms (e.g., Amazon, eBay, Google Business, YouTube Videos) to ensure brand consistency and effectiveness.

· Communicate with online distributors to uphold branding requirements and marketing strategies.

· Manage database and CRM programs, including mailing campaigns and customer outreach.

· Perform other duties as assigned

EDUCATION/EXPERIENCE/SKILLS

· Bachelor's Degree in Marketing, Business Administration, or a related field, or equivalent experience.

· 5+ years of previous marketing experience, preferably in a corporate or agency setting.

· Strong understanding of digital marketing strategies, social media platforms, and content creation.

· Ability to work independently, demonstrate self-motivation, and prioritize tasks effectively with minimal supervision.

· Proven problem-solving skills and the ability to handle stressful situations professionally.

· Excellent negotiation and presentation skills with a results-driven, entrepreneurial mindset.

· Proficient in marketing software and tools (e.g., CRM systems, email marketing platforms, graphic design software).

· Strong analytical skills with the ability to interpret data and make informed decisions.

· Exceptional written and verbal communication skills.

We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, national origin, sexual orientation, gender identity, genetic information, disability, protected veteran status or any other applicable legally protected characteristics.

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